The annual event held on Tuesday reviles Zynga With Friends, a social gaming network designed to connect fellow Zynga gamers, whether they're playing on Facebook, smartphone or via web.
Users will be able to chat with each other, organise multiplayer gaming sessions and use a Twitter-like service called Social Stream, which constantly updates participants on what others in the wider community are playing, unlocking and scoring within Zynga's range of titles.
Several of the network's key features have already been rolled out via the company's official website Zynga.com .
Alongside the Friends feature of Zynga.com, which allows players to find and challenge other gamers who like similar titles and are of comparable skill level, the company has introduced real-time multiplayer to its portfolio, starting with its Puzzle Bubble-alike title, Bubble Safarai.
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